Dr. BUDHI HARYANTO M.M

Dr. BUDHI HARYANTO M.M

Universitas Sebelas Maret

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Riwayat Pendidikan

NO JENJANG UNIVERSITAS LULUS
1 S1 Universitas Sebelas Maret 1984-12-14
2 S2 Universitas Brawijaya 1997-09-16
3 S3 Universitas Gadjah Mada 2007-11-27

Riwayat Penelitian

NO TAHUN JUDUL SUMBER
1 2019 Meningkatkan Kinerja Klinik melalui peningkatan Pengetahuan Manajerial MANDIRI
2 2018 Peran Kelompok Umur Sebagai Variabel Pemoderasi Dari Proses Pembentukan Sikap Positif Dan Niat Individu Terhadap Donor Darah ( Survey Terhadap Masyarakat Di Surakarta)
3 2017 Peran Kelompok Umur Sebagai Variabel Pemoderasi Dari Proses Pembentukan Sikap Positif Dan Niat Individu Terhadap Donor Darah ( Survey Terhadap Masyarakat Di Surakarta)
4 2016 Analisis Jenis Produk Dalam Memoderasi Proses Pembelian Merek Lokal (Studi Perilaku Konsumen Di Jawa Tengah)
5 2015 Analisis Preferensi Pasar Terhadap Pemilihan Merek Asing Atau Merek Lokal (Studi Perilaku Konsumen Di Indonesia)
6 2015 Analisis Jenis Produk Dalam Memoderasi Proses Pembelian Merek Lokal (Studi Perilaku Konsumen Di Jawa Tengah)
7 2014 The Green Brand Marketing Strategies That Utilize Word Of Mouth (Survey On Green Electric Product)
8 2012 Model Keperilakuan Konsumen Dari Proses Penggantian Bahan Bakar Premium Ke Pertamax BLU UNS
9 2009 Sikap Terhadap Proses Pengajaran Fakultas Sebagai Pemoderasian Dari Proses Peningkatan Kinerja Akademis Mahasiswa (Studi Di Fakultas Ekonomi UNS)

Riwayat Publikasi

NO TAHUN JUDUL JURNAL LINK
1 2019 How does the type of product moderate consumers' buying intentions towards traditional foods? (study of consumer behavior in indonesia) Journal of Asia Business Studies
2 2018 Intention to donate kidney in Indonesia: the role of financial incentive, perceived risk and altruism MIX: Jurnal Ilmiah Manajemen
3 2017 The Green Brand Marketing Strategies that Utilize Word of Mouth: Survey on Green Electronic Products in Indonesia Global Business and Finance Review (GBFR)
4 2017 A New Insight in Relation Between Abusive Supervision and Work Outcomes: A Conceptual Review The 4th Sebelas Maret International Conference on Business, Economics, and Social Sciences. The 1st Sebelas Maret International Conference on Social Sciences. Solo, Indonesia.
5 2016 Analisis Persepsi Penumpang Terhadap Bauran Pemasaran Jasa Penerbangan Garuda Indonesia Yogyakarta OPTIMAL (Jurnal Ekonomi dan Bisnis Aktual)
6 2016 E-Banking and consumer behavior: the role of switching cost Corporate Ownership and Control Continued 1: 234 - 249
7 2016 Process of Positive Attitude Formation of Society toward Green Products (Qualitative Study of Green Products’ Consumers in Indonesia) The 3rd Sebelas Maret International Conference on Business, Economics and Social Sciences and AGBA – Indonesia Chapter’s Inaugural Conference. Solo, Indonesia
8 2016 E-Banking and consumer behavior: the role of switching cost Corporate Ownership and Control Continued 1
9 2016 Analisis Segmentasi Gaya Hidup Terhadap Pendonor Darah Di PalangMerah Indonesia (PMI) Di Surakarta Proceeding Forum Manajemen Indonesia Ke-8. “Managing Local Resources to Compete in Global Market“. Palu, Indonesia
10 2016 Exploration of Concept of Formation Process of Intention to Online Transaction: In the Context of Online Shopping in Indonesia The 3rd Sebelas Maret International Conference on Business, Economics and Social Sciences and AGBA – Indonesia Chapter’s Inaugural Conference. Solo, Indonesia
11 2015 Pemberdayaan Usaha Roti Dan Keripik Di Kabupaten Karanganyar Dan Sukoharjo Melalui Teknologi Pengolahan Tepung Terigu Universitas Negeri Yogyakarta
12 2015 The Model of Consumer’s Switching Intention from Conventional Food to Organic Food: An Experimental Design Study Mediterranean Journal of Social Sciences
13 2015 The Study of Indonesian Public Awareness towards Green Products The role of environmental knowledge in moderating the consumer behavioral processes toward the green products LAMBERT ACADEMIC PUBLISHING
14 2015 Factors Affecting Purchase Intention of Online Shopping in Zalora Indonesia British Journal of Economics, Management & Trade
15 2015 The Analysis of The Effect of Market Preferency on Foreign Brand or Local Choice (The Study of Consumer Behavior in Snack Indonesia) Seminar Nasional & Call for Paper. Proceeding “Sustainable Competitive Advantage”. Purwokerto, Indonesia.
16 2015 How Sexuality in Elegance of Advertising and Congruency of Product Influence Brand Evaluation? (The Study of Consumer Behavior using an Experimental Design Approach) Mediterranean Journal of Social Sciences
17 2015 Exploring The Reason Why People Willing to Donate Blood: An Application in Social Marketing Context Prosiding Seminar Nasional & Call for Paper APMMI, “Innovation, Human Capital and Trade Competitiveness in the Era of Asean Economic Community and Digital Economy”. Manado, Indoenesia.
18 2015 Factors Affecting Purchase Intention Of Online Shopping In Zalora Indonesia British Journal Of Economics, Management & Trade
19 2015 Pengaruh Negara Asal, Citra Merek, Kewajaran Harga dan Kualitas Produk pada Sikap Konsumen OPTIMAL (Jurnal Ekonomi dan Bisnis Aktual)
20 2015 The Influence Of Ban K Image On Loyalty M Oderated By Satisfaction Virtus Interpress
21 2014 The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product International Journal of Marketing Studies
22 2014 The Role Of Ethnocentrism In Buying Process Of The Domestic Product Journal of Social Sciences Research
23 2014 The Antecedent Variables Of Attitude In Forming Intention To Switch Smartphone (The Survey Study: Samsung Brand In Surakarta) European Journal of Business and Social Sciences
24 2014 The Role of Environmental Knowledge in Moderating the Consumer Behavioral Processes Toward the Green Products (Survey on the Green P roduct-mind in Indonesian) Review of integrative business and economics research
25 2014 Analisis Loyalitas Toko Dengan Pendekatan Second Order Factor Dari Structural Equation Model Journal Of Business Strategy And Execution
26 2013 Pengaruh Relationship Marketing, Electronic Service Quality, Satisfaction Dan Trust Pada Customer Continuance Intention To Use E - Banking Yang Dimoderasi Oleh Switching Costs Jurnal Perilaku Dan Strategi bisnis
27 2013 The Consumer Behaviour Model of Switching Process From Premium Fuel to Pertamax International Conference of Organizational Innovation. Thailand.
28 2011 AIat Konsumen dalam Pembelian Makanan Organik Kinerja-Jurnal Bisnis dan Ekonomi
29 2010 Analisis Loyalitas Toko Dengan Pendekatan Second Order Factor Dari Structural Equation Model Journal of Business Strategy and Execution
30 2009 Efikasi Diri, Kualitas Pengajaran, Sikap Positif, Dan Kinerja Akademis Mahasiswa Jurnal Ilmu Pendidikan

Riwayat Pengabdian

NO TAHUN JUDUL PENYELENGGARAN
1 2014 IbM Peningkatan Pemasaran Menuju Pemasaran Global Pada Sentra Produksi Kerajinan Logam di Kecamatan Cepogo. Kabupaten Boyolali
2 2008 Training on Project Management

Riwayat Pengajaran

NO MATAKULIAH
1 Manajemen Pemasaran Iii
2 Riset Pemasaran
3 Ekonometrika Dan Multivariate
4 Ilmu Keperilakuan
5 Manajemen Pemasaran
6 Manajemen Pemasaran Strategik
7 Metode Kuantitatif Untuk Manajemen
8 Pemasaran Global
9 Perilaku Konsumen

Riwayat Pengalaman

NO ORGANISASI JABATAN TAHUN

Riwayat Karya

NO TAHUN JENIS JUDUL PERSONAL